I wanted a branded space instead of a space with a brand,” said Geoff Vuleta in a New York Times article on the 3,500 square foot office. Vuleta, the CEO of Fahrenheit 212, a division of Saatchi & Saatchi, asked that the design be a reflection of the company’s working method and philosophy. DHD’s answer to this challenge is a raw, open space within the confines of a more typical corporate envelope. Hierarchy between individuals is supplanted for the sake of maintaining brand coherence and more provocative personal exchanges.
Architect: Ben Fuqua
2007: CoolBoom / Fahrenheit 212 by DHD
2007: Contract Magazine / Hot Item
2007: Life is a Carbon / Swell Scrunch and Scoop
2006: New York Times / Creating a Work Space that Promotes a Brand
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